Brazil

Brazil is unique, because it emphasizes that all people – rich and poor alike – should have access to cosmetic surgery. Brazilian beautification techniques have become popularized all over the world, especially the Westernized part of it. From Brazilian blow-outs to Brazilian butt-lifts, “Brazil is one of the few nations from which American surgeons actually import cosmetic surgery technology” (Briggs, 47). The public health system in Brazil has even tried to re-define ‘elective’ cosmetic surgery as necessary for low-income peoples to gain social standing.





In the Brazil room, a professional plastic surgeon from Brazil will be talking about new innovations and techniques in cosmetic surgery and how that will impact trends in the United States. He might also talk about the history of the United States borrowing cosmetic surgery practices and fads to help the audience realize that this is a global phenomenon.